01Fintech · Market entry
A new financial services ecosystem
Developed the market entry strategy for a super-app ecosystem connecting payments, e-commerce and financial services.
Explore the engagementStrategy. Innovation. Implementation.
Discover new markets. Build new ventures.
Turn your next ambition into action.
Trusted by ambitious African organisations
Our expertise
From the first strategic question to the team that helps you deliver.

Create a clear advantage. Align your portfolio, priorities and path to growth.
Explore this expertiseFind unmet needs. Validate the opportunity. Build your next business.
Explore this expertiseShape your AI strategy, with AI engineers to support implementation.
Explore this expertiseReimagine your business model, offerings and customer experience.
Explore this expertiseGo beyond the obvious to understand customers, markets and opportunity.
Explore this expertiseSelected engagements
01Fintech · Market entry
Developed the market entry strategy for a super-app ecosystem connecting payments, e-commerce and financial services.
Explore the engagement
02Financial services · Venture creation
Created the strategy and product design for digital business lending, opening a route to working capital for underserved enterprises.
Explore the engagement
03Namibia · Customer & product strategy
Designed the customer and product strategy for a mobile financial services platform, supporting broader financial inclusion.
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04Enterprise AI · Strategy to execution
Shaped innovation strategy, market research and competitive positioning for a new enterprise AI offering, with continued product strategy support.
Explore the engagement“This [strategy delivery] was way more than we expected to get.”
Managing Director, JSE-listed technology group
We navigate the deep.Why Blue Pentagon
We work alongside your team from the first strategic question to launch and scale. Our roots in Blue Ocean Strategy keep us focused on finding a distinctive path to growth.
Before we begin
We work with executive teams at established organisations, including medium and large corporates, multinationals and JSE-listed companies. Our experience spans telecommunications, financial services, technology and other sectors.
Yes. We work alongside client teams to conceptualise, build, launch and scale initiatives. For AI engagements, we can bring together a team of AI engineers to support implementation. The team and scope are tailored to your needs.
Start with a 30-minute conversation about your priorities and the opportunity you want to explore. From there, we can discuss the scope and approach that fits your organisation.
Your next chapter
Tell us what you’re exploring. Let’s arrange a 30-minute conversation about the opportunity ahead.